Include a META DESCRIPTION tag, directly after the TITLE tag. Include the most important keyword phrase for the web page as close to the beginning of the description as possible.
For example: <HTML>
<HEAD>
<TITLE>Mike's Marketing Software Tools Reviews</TITLE>
<META NAME="description" CONTENT="Mike's Marketing Tools is the leading review site for the very best internet marketing tools for web marketers and webmasters.">
...If you use a META REFRESH tag, make sure it is set to refresh after 30 seconds. <META HTTP-EQUIV="refresh" CONTENT="30; URL=http://www.mikes-marketing-tools.com">
Some search engines consider pages that refreshes under 30 seconds as spam. I recommend using a JavaScript redirect tag, if you require a quicker page refresh.
For example:
Step 1 - Paste this code into the HEAD section of your HTML document. Change the 3000 to whatever number you like. 1000 represents 1 (one) second. <SCRIPT LANGUAGE="JavaScript"><!--
function redirect () {setTimeout("change()",3000);}
function change () {window.location.href="http://www.mikes-marketing-tools.com";}
//--></SCRIPT>
Step 2 - Insert the onLoad event handler into your BODY tag, so that the JavaScript code is executed when the page loads. <BODY onLoad="redirect()">
Remove all other meta tags (author, date, etc.), unless you're sure they are absolutely necessary. The only meta tags I ever use are the META DESCRIPTION and occasionally the META REFRESH tag.
Include a site map with links to all your pages. This will help search engines find and index all your pages.
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