How our Search Engine Optimization works
You either send us a copy of your site or we can extract
one for you from your server. Once we have recieved a copy
of your site, we begin an SEO
analysis of your site. This involves comparing
it to other high ranking sites within your search terms.
We will come up with a Search Engine Website Strategy
for your site.
Search Engine Optimizations
usually begin with properly configuring the meta
info, individually tailored for each seperate page
(for
help with meta tags see tips). Meta tags
tell search engine spiders about the content
of the site, Title, Description, Keywords.
If you need help building meta tags you
can use our Meta
Tag Builder, or contact
us and we can send you a customized set.
After constructing the meta tags,
we begin optimizing the pages in your website. This involves
richening keyword density and prominence
throughout the pages of the site. Overstuffing can cause
your pages to be penalized by engines and rank poorly. There
are also many other areas of the site that are seo
optimized with keywords including comment
tags, alt tags, etc..... this is all discussed
in our tips
section. Initial seo optimization
of your site will usually take 2-3 days.
Once SEO Optimizations are complete your
site will be hand submitted to every major search engine
including Google, Yahoo, MSN, Altavista, Alltheweb,
etc..... Your site will start appearing in minor
engines (exactseek, jayde, etc...) within 1-5 days, within
2-3 weeks you will be listed in Yahoo, MSN, etc...
Google can take up to 2 months to get listed,
due to their new Page Rank system. This
system not only looks at search engine optimization,
but other elements that influence your sites ranking like,
inbound / outbound links to your site, inclusion in other
engines, age of domain, etc.. Sites submitted to Google
usually only get their home page indexed and all other pages
get sandboxed, for about 2 months.
When Choosing A
Search Engine Optimization Company
Choosing the right seo company
to perform Search
Engine Optimization on your site can make a
world of difference.. There are so many SEO Companies
out there that kindly put, take your money!
Here are a few things to avoid while making your descision.
Avoid a Search
Engine Optimization Company that uses spam
advertising tactics. Spam has long been recognized as an
unethical practice in the world of advertising.
A good Search Engine Optimization Company
is not a submission only service. Although most Online
Marketing Companies include Search Engine
Submission services as part of their package. Submission
services that involve pay per click, are more in the area
of search engine marketing , or SEM.
Avoid SEO/Online Marketing Services that
submit your pages to 100,000's of search engines
and directories. There are not that many important search
engines and directories on the Web, and long
term results require more than just submissions.
Don't rely on pay-per-click (PPC) and advertisements. Again,
this resides more in the area of SEM, and
does not provide long term results. You should be paying
SEO fees for Online Marketing Services,
not extra dollars for click throughs which can break the
bank.. Furthermore, you should never have to pay fees for
better ranking through advertising bids. Find out where
your money for SEO Services is going.
Be careful about a Online Marketing
Company that claims to have special relationships
with search engines, and guarantees you
the top ranking position within the most popular ones. For
example, this is impossible with Google.
Be wary of Online Marketing Companies that
don't supply you with specific information.
An SEO service that is secretive about what they do should
be avoided. Ultimately, you are responsible
for the actions of any companies you hire, so it's best
to be sure you know exactly how they intend to help you.
Avoid an SEO Services Company
that requires you to install extra software that you can
program with your specific keywords.
All of our Online Marketing services
at SEO Specialties-Search Engine Optimization Company, come
with a 100% Money Back Guarantee. If at any time you are
unsatisfied with our SEO Services, Website Optimization
we will refund your last payment no questions asked.
